A Randomized, Double-Blind, Placebo-Controlled, Clinical Study of the General Effects of a Standardized Lycium barbarum (Goji) Juice, GoChi

The Journal of Alternative and Complementary Medicine

A Randomized, Double-Blind, Placebo-Controlled, Clinical Study of the General Effects of a Standardized Lycium barbarum (Goji) Juice, GoChi
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To cite this paper:
Harunobu Amagase, Dwight M. Nance. The Journal of Alternative and Complementary Medicine. May 1, 2008, 14(4): 403-412. doi:10.1089/acm.2008.0004.

Harunobu Amagase, Ph.D.
FreeLife International, LLC, Phoenix, AZ.
Dwight M. Nance, Ph.D.
Susan Samueli Center for Integrative Medicine, University of California at Irvine, Orange, CA.

ABSTRACT
Background: This randomized, double-blind, placebo-controlled clinical trial is the first study reported from outside China that has examined the general effects of the orally consumed goji berry, Lycium barbarum, as a standardized juice (GoChi ; FreeLife International LLC, Phoenix, AZ) to healthy adults for 14 days.

Methods: Based upon the medicinal properties of Lycium barbarum in traditional Asian medicine, we examined by questionnaire subjective ratings (0–5) of general feelings of well-being, neurologic/psychologic traits, gastrointestinal, musculoskeletal, and cardiovascular complaints as well as any adverse effects. Also, measures of body weight, body–mass index, blood pressure, pulse rate, and visual acuity were assessed before and after consuming 120 mL of GoChi/day or placebo control solution. Data were statistically analyzed for changes between day 1 and day 15.

Results: Significant differences between day 1 and day 15 were found in the GoChi group (N = 16) in increased ratings for energy level, athletic performance, quality of sleep, ease of awakening, ability to focus on activities, mental acuity, calmness, and feelings of health, contentment, and happiness. GoChi also significantly reduced fatigue and stress, and improved regularity of gastrointestinal function. In contrast, the placebo group (N = 18) showed only two significant changes (heartburn and happiness). No significant changes in musculoskeletal or cardiovascular complaints were observed in either group. All parametric data (body weight, etc.) were not significantly different between groups or between day 1 and day 15 for either group.

Conclusions: These results clearly indicate that daily consumption of GoChi for 14 days increases subjective feelings of general well-being, and improves neurologic/psychologic performance and gastrointestinal functions. The data strongly suggest that further research is indicated to confirm and extend knowledge of the potential effects of Lycium barbarum upon human health.

FreeLife International Launches New Product Backed by Clinical Research

GoChi™

.fullpost{display:inline;}FreeLife International Launches New Product Backed by Clinical Research

Goji® Juice, recently announced a revolutionary new product in Laguna Beach, Calif. at the company’s annual Leadership Summit. Developed with input from scientists around the globe, GoChi™ represents a significant advance in the goji and nutritional beverage categories, and is one of the first and only juice products backed by clinical research.

GoChi is preservative-free, halal and kosher, and contains 30 percent more polysaccharides (the active ingredient) than FreeLife’s original Himalayan Goji Juice. It also tastes great. More importantly, 9 out of 10 people who used GoChi in a recent study felt a significant health benefit in the first 14 days.

In a randomized, double-blind, placebo-controlled clinical trial, GoChi proved beneficial for human health in 13 key areas in just 14 days. Results included reduction of stress, less fatigue, increased energy, better quality of sleep, and increased regularity. The findings of this study were analyzed by top statisticians at the University of California, Irvine, and all were declared to be statistically significant, with an impressive confidence level of 90-99 percent. To the contrary, the lead researcher, who is a member of FreeLife’s Scientific Advisory Board, noted that in 12 out of the 13 areas studied, the test subjects taking the inactive placebo experienced no statistically significant improvements. FreeLife has verified these findings with similar results in a subsequent controlled follow-up study, and the company is in the process of designing and conducting further research.

“The study on GoChi represents a monumental leap in the entire juice category,” FreeLife CEO & Co-Founder Ray Faltinsky said. “It raises the credibility of this product to a standard never before seen in the juice industry. We have taken the science to a higher level with our own clinical research specifically on our product.”

Since Himalayan Goji Juice was introduced to the market by FreeLife in 2003, the company has achieved four straight years of record growth. “When we introduced Himalayan Goji Juice, no one had yet heard about the goji berry,” said Faltinsky. Since then, hundreds of thousands of people around the world have benefited from Himalayan Goji Juice and tens of thousands of sales reps have joined FreeLife.

“GoChi has been developed through FreeLife’s worldwide research efforts, and represents the next generation of Himalayan Goji Juice, delivering an unprecedented potency and balance of the unique Lycium barbarum polysaccharides in the goji berry,” Faltinsky added. “We anticipate that millions of people around the globe will benefit from this new product.” The market in the United States alone represents about 300 million adults and children.

Founded in 1995, FreeLife International is a financially solid, Inc. 500 direct sales company based in Phoenix, Arizona. Operating in 24 countries, FreeLife’s leading products are GoChi and Himalayan Goji Juice. FreeLife’s mission is “to serve each other by promoting good health, well-being and the opportunity for an abundant life” and this statement is used to guide company decisions every day – starting with the Co-Founders and emanating to all employees at the corporate offices and the sales representatives in the field.

Article Copyright:Freelife International

Looking for Sharper Focus and Concentration?

How many times has this happened to you? It’s a special occasion, and you’ve somehow managed to secure reservations at the hottest restaurant in town. You’re full of happy anticipation as you drive along the freeway and then suddenly, for no apparent reason, traffic slows to a crawl. After creeping along for what seems like hours, you finally reach the source of the slowdown: a minor “fender bender” in the opposite lanes of traffic. For some reason, hundreds of your fellow drivers had become so distracted by this that they lost focus and concentration, and as a result, you’ve lost your precious dinner reservations!

Life certainly provides plenty of distractions, and as the above scenario illustrates, it can be very easy to lose focus. But how do you explain not being able to concentrate when you’re sitting at home or in your office with no outside distractions, and yet you still can’t seem to finish a task that you’ve started? The inability to focus or concentrate affects even the most disciplined of people (with the possible exception of the superhuman Tiger Woods). Here are some reasons why you might be having trouble staying in sharp focus:

Inadequate sleep:
Many experts recommend 7 to 9 hours of restful sleep daily, and even more for growing kids. And yet, more than 60 million people in the United States experience sleep-related complaints. Many poor sleepers don’t know that they have a problem because their bodies have adjusted. Your body may be willing, but you can’t fool your brain. Brain fatigue will rob you of the focus and concentration you need to perform at your peak.

Boredom or lack of interest:
Your concentration may be fading simply because you just aren’t interested enough in what you’re supposed to be concentrating on. It can be pretty difficult to muster up enthusiasm for plugging endless numbers into a spreadsheet, or for attacking your daily chores.

Stress and frustration:
If you’re feeling overwhelmed by difficult or worrisome issues, it can be almost impossible to zone in on one task without being distracted by the weight of your other unfinished business.

Medical causes:
Talk to your doctor if you suspect you may be dealing with one of these issues:

• Attention Deficit Hyperactive Disorder (ADHD) : This disorder involves abnormal brain chemistry, affecting your ability to focus and concentrate. Although usually encountered in children, ADHD can affect adults as well.
• Thyroid Problems : Although difficult to diagnose, feeling restless and anxious, being unable to concentrate, and having a poor memory could all indicate thyroid trouble.
• Diabetes : Your brain requires a constant flow of glucose for energy, which it receives from your blood. If your blood sugar levels are elevated or crashing, you’ll be left feeling tired and unable to focus.
• Depression : When you’re depressed, it can be nearly impossible to think clearly, or to find the energy and motivation to concentrate.

So what can you do to regain sharp focus and concentration? If you have a medical condition, you owe it to yourself to seek professional help. And for the rest of you, try these helpful tips!

• Get more sleep . Either get to bed earlier or take a mid-afternoon power nap, and you’ll dissipate that brain fog.
• Banish boredom . Research shows that concentration drops after 20 to 30 minutes, so take frequent breaks, making sure to get out of your chair to keep blood flowing to your brain. Bribe yourself with a reward once you finish your task. Treating yourself will feel extra good because you’ll also have the feeling of accomplishment that comes from a job well done.
• Get organized . Make sure that you have everything you need to complete the task at hand. If you’re poorly prepared, the extra time and effort needed to get the job done will make you lose focus more easily. Don’t distract yourself by trying to work with the television or radio on, or with your computer’s instant messaging program running.

• Write it down . If you can’t get unfinished tasks out of your head, write them down so you’re free to stop obsessing over them. Your to-do list should include an estimate of how much time it will take for each item. That will really help you to prioritize your day.
• Fight through frustration to help manage stress . In the same way that champion athletes can get their second wind, you can fight through mental frustration to find renewed focus. From now on, if you’re in the middle of a task and tempted to give up, noted author and lecturer Sam Horn recommends that you just do five more. Read five more pages. Finish five more math problems. Work five more minutes.
• Don’t procrastinate . As R.D. Clyde said, “It’s amazing how long it takes to complete something we’re not working on.” Delaying a task will only make it occupy more of your mind and time.
• Drink 4 ounces (120 ml) of GoChi every day!

GoChi® –Clinical study participants report experiencing improved focus and concentration.

For countless generations, the people of Asia have used the goji berry daily in their quest for sharp mental focus and intense concentration. No goji product is more potent than FreeLife’s GoChi, and now its wide-ranging benefits have been clinically demonstrated in three clinical studies. In a recent, randomized, double-blind, placebo-controlled human trial, test subjects drinking a daily serving of just 4 ounces (120 ml) of GoChi reported experiencing significant improvement in focus and mental acuity, as well as reduced feelings of stress and better sleep quality, all in as little as 14 days!

This groundbreaking clinical study has been published in the highly regarded Journal of Alternative and Complementary Medicine (JACM), and it can also be viewed on the U.S. Government’s encyclopedic PubMed website at www.pubmed.gov. The acceptance of our study by the independent experts of a peer-reviewed publication such as JACM represents a first for a functional juice beverage in the Direct Selling industry, and it demonstrates FreeLife’s ongoing commitment to supporting its claims with solid scientific research.

Bring your world into focus, with GoChi!

REFERENCES:

“Attention Deficit Hyperactivity Disorder .” National Institute of Mental Health. National Institutes of Health. April 3, 2008.

Battaglia E. “Zoning In – Improving Your Concentration .” LifeScript.com website.

Horn, S. About.com: Alternative Medicine. “Top 5 Tips to Improve Your Concentration .” Available at http://altmedicine.about.com/od/optimumhealthessentials/a/Concentration.htm

Amagase H, Nance DM. A Randomized, Double-Blind, Placebo-Controlled, Clinical Study of the General Effects of a Standardized Lycium barbarum (Goji) Juice, GoChi™ . J Altern Complement Med. 2008; 14(4), pp. 403-412. Abstract available on PubMed at http://www.pubmed.gov (PMID: 18447631)

Click here for alternative of natural nutritional food that will increase your energy, stamina and athletic performance

Click here for Goji berry opportunities

Looking for the Keys to Contentment?

“When we cannot find contentment in ourselves, it is useless to seek it elsewhere.” ~ Francois de la Rochefoucauld

Happiness and contentment may sound like the same thing, but there’s a difference. Happiness can be fleeting and elusive, but contentment is the deep and lasting feeling of comfort that comes with feeling that you’re OK with who you are, that you’re loved and supported, and that you’re satisfied with your situation in life. We all crave contentment, but far too few of us find it, perhaps because we just don’t know where to look.

Noted educator and author Dr. Linda Abbott Trapp offers some great advice for anyone looking to bask in the warm glow of contentment, which we paraphrase with our sincere thanks to Dr. Trapp:

Learn to want what you have, more often, more fully. If you’re too focused on what you don’t have, you may be blinding yourself to the many blessings around you. Give yourself more time to do the things that make you feel good about yourself. Stand back, look around you, give yourself a pat on the back, be grateful for what you have, and don’t forget to stop and smell the roses.

Savor the life stage you are in right now. If you’ll spend a little time capturing your thoughts and feelings, even writing them in a journal, you won’t overlook the valuable insights you have, right on the tip of your tongue. And maybe, just maybe, you’ll be a bit more content with being who you are right now, at this age and in this place.

Avoid the cravings that lead to greed and discontent. Ambition’s a healthy impulse, but greed is not. There is nothing wrong with wanting to improve your lot in life, but you must beware of the pitfalls that can come with overreaching. There’s truth to the saying “the more you get, the more you want,” and when that happens, you can say goodbye to contentment.

Balance ambition and repose. As previously stated, ambition is a healthy impulse, but the desire to aspire needs to be balanced by a good sense of knowing when to relax and appreciate what you’ve accomplished. Henry Ward Beecher’s comment is very helpful: “We are not to make the ideas of contentment and aspiration quarrel, for God made them fast friends. A man may aspire, and yet be quite content until it is time to raise; and both flying and resting are parts of one contentment.”

And of course, we’d like to add another great tip for anyone seeking contentment:

Drink 4 oz. (120 ml) of GoChi™ every day!

GoChi™ – Participants in groundbreaking clinical study report experiencing significantly increased feelings of contentment and happiness in just 14 days!

In a recent human clinical trial featured in the peer-reviewed Journal of Alternative and Complementary Medicine (JACM), participants drinking a daily serving of just 4 ounces (120 ml) of GoChi reported experiencing significantly increased feelings of contentment and happiness in as little as 14 days! Researchers also noted that the GoChi drinkers reported feelings of reduced stress and increased calm.

The publication of our study by the independent experts of a peer-reviewed publication such as JACM represents a first for a functional juice beverage in the Direct Selling industry, and it demonstrates FreeLife’s ongoing commitment to supporting its claims with solid scientific research.

Here’s to finding the keys to contentment, and to better health with GoChi!

REFERENCES:

Amagase H, Nance DM. A Randomized, Double-Blind, Placebo-Controlled, Clinical Study of the General Effects of a Standardized Lycium barbarum (Goji) Juice, GoChi™ . J Altern Complement Med. 2008; 14(4), pp. 403-412. Abstract available on PubMed at http://www.pubmed.gov (PMID: 18447631)

Trapp, Linda A. “The Secret of Contentment .” SelfhelpMagazine April 8, 2008. Retrieved August 7, 2008.

Click here for alternative of natural nutritional food that will increase your energy, stamina and athletic performance

Click here for Goji berry opportunities

Goji Juice Expensive? Think twice … read this articles and decides!

With us getting older and the growth of Fast Food industry as well as worsened in air pollution. the baby boomer is more prone to health-related issue…. But do you realize what is the real cost of your prescription Drugs? I ran across a good articles that might be of interest to you….

The Real Cost of Your Prescription Drugs
By Sharon Davis and Mary Palmer

Did you ever wonder how much it costs a drug company for the active ingredient in prescription medications? Some people think it must cost a lot, since many drugs sell for more than $2.00 per tablet. We did a search of offshore chemical synthesizers that supply the active ingredients found in drugs approved by the FDA. As we have revealed in past issues of Life Extension, a significant percentage of drugs sold in the United State contain active ingredients made in other countries. In our independent investigation of how much profit drug companies really make, we obtained the actual price of active ingredients used in some of the most popular drugs sold in America.

The chart below speaks for itself.

Celebrex 100 mg
Consumer price (100 tablets): $130.27
Cost of general active ingredients: $0.60
Percent markup: 21,712%

Claritin 10 mg
Consumer Price (100 tablets): $215.17
Cost of general active ingredients: $0.71
Percent markup: 30,306%

Keflex 250 mg
Consumer Price (100 tablets): $157.39
Cost of general active ingredients: $1.88
Percent markup: 8,372%

Lipitor 20 mg
Consumer Price (100 tablets): $272.37
Cost of general active ingredients: $5.80
Percent markup: 4,696%

Paxil 20 mg
Consumer price (100 tablets): $220.27
Cost of general active ingredients: $7.60
Percent markup: 2,898%

Prilosec 20 mg
Consumer price (100 tablets): $360.97
Cost of general active ingredients $0.52
Percent markup: 69,417%

Prozac 20 mg
Consumer price (100 tablets) : $247.47
Cost of general active ingredients: $0.11
Percent markup: 224,973%

Xanax 1 mg
Consumer price (100 tablets) : $136.79
Cost of general active ingredients: $0.024
Percent markup: 569,958%

Zestril 20 mg
Consumer price (100 tablets) $89.89
Cost of general active ingredients $3.20
Percent markup: 2,809%

Zoloft 50 mg
Consumer price: $206.87
Cost of general active ingredients: $1.75
Percent markup: 11,821%

Since the cost of prescription drugs is so outrageous, I thought everyone I knew should know about this. Please read the following and pass it on. It pays to shop around. This helps to solve the mystery as to why they can afford to put a Walgreen’s on every corner.

On Monday night, Steve Wilson, an investigative reporter for Channel 7 News in Detroit, did a story on generic drug price gouging by pharmacies. He found in his investigation, that some of these generic drugs were marked up as much as 3,000% or more. Yes, that’s not a typo … three thousand percent! So often, we blame the drug companies for the high cost of drugs, and usually rightfully so. But in this case, the fault clearly lies with the pharmacies themselves. For example, if you had to buy a prescription drug, and bought the name brand, you might pay $100 for 100 pills. The pharmacist might tell you that if you get the generic equivalent, they would only cost $80, making you think you are “saving” $20. What the pharmacist is not telling you is that those 100 generic pills may have only cost him $10!

At the end of the report, one of the anchors asked Mr. Wilson whether or not there were any pharmacies that did not adhere to this practice, and he said that Costco, Sam’s Club and other discount volume stores consistently charged little over their cost for the generic drugs. I went to the discount store’s website, where you can look up any drug, and get its online price. It says that the in-store prices are consistent with the online prices. I was appalled. Just to give you one example from my own experience, I had to use the drug, Comparing, which helps prevent nausea in chemo patients. I used the generic equivalent, which cost $54.99 for 60 pills at CVS. I checked the price at Costco, and I could have bought 100 pills for $19..89. For 145 of my pain pills, I paid $72.57. I could have got 150 at another discount store for $28.08. I would like to mention, that although these are a “membership” type store, you do NOT have to be a member to buy prescriptions there, as it is a federally regulated substance. You just tell them at the door that you wish to use the pharmacy, and they will let you in. (This is true, I went there this past Thursday and asked them.)

…. Now you know how costly your drug prescription is!! If we can find good solution that can help us leading a healthier life and free from diseases why not? If you can choose alternative natural nutritional supplement to boost up your immune system to fight any diseases you might have, why not? Click here for alternative of natural nutritional cure.

Click here for Goji berry opportunities

Finding the Competitive Edge

Winning athletes will tell you that nothing beats the exhilaration of competition, and that’s just as true for weekend golfers as it is for elite Olympians. Even a workout in the gym is an athletic contest: after all, you can only make gains by bettering your own personal best.

We’re all looking for a competitive edge, and that’s why successful athletes train as hard as they do. And yet, you might be surprised to learn that there are many things that may be preventing you from reaching peak athletic performance. These include:

Poor nutrition – There’s a large body of evidence showing a relationship between diet and athletic performance, yet many athletes make poor food choices based on misinformation. For example, many people feel athletes need a high-protein diet to support muscle growth despite the fact that researchers have repeatedly proved this false. The body tends to convert excess protein into body fat, and that’s the last thing an athlete wants. Only strength training and exercise will promote changes in muscle, and a well-balanced diet will serve the needs of most active people.

Insufficient hydration – Water is the most important, yet over-looked, nutrient by athletes. Water and fluids are essential to maintaining good hydration and body temperature. Sweat losses to keep the body cool can exceed several liters in a 1-hour period.

Inadequate sleep – Adequate sleep is critical for athletic recovery, as the body’s maintenance and repair functions occur mainly at night. An ongoing Stanford University study has shown that a little more high-quality sleep can result in dramatic improvements in athletic performance, mood, and alertness.

Low energy and poor stamina – Everyone runs out of energy sooner or later, but the best athletes are able to fight through fatigue to reach that “second wind.”

Impaired focus and concentration – Athletic competition is both mentally and physically challenging. Great athletes learn to tune out distractions by sharpening their focus and concentration.

Free-radical damage – Working muscles generate large quantities of harmful free radicals that, if left unchecked, can cause premature aging of the body’s healthy cells. This is why it is essential for athletes to maintain high blood levels of the body’s own protective antioxidants superoxide dismutase and glutathione peroxidase.

Here are some tips that can help you to reach peak performance

• Follow a balanced athletic conditioning program to build strength, cardiovascular fitness, flexibility,core development, and resistance to injury.
• Eat a sensible and balanced diet.
• Drink plenty of water.
• Drink 4 ounces (120 ml) of GoChi every day!

GoChi – Human clinical studies participants reported experiencing improved athletic performance and increased antioxidant protection.

In a recent human clinical trial featured in the peer-reviewed Journal of Alternative and Complementary Medicine (JACM), participants drinking a daily serving of just 4 ounces (120 ml) of GoChi reported significantly enhanced athletic performance in as little as 14 days! The study participants also reported experiencing improvements in several aspects of health that are considered to be essential for athletic success. These include:

In yet another randomized, double-blind, and placebo-controlled study, blood tests on participants drinking GoChi showed highly significant increases in blood levels of the important antioxidant enzymes superoxide dismutase and glutathione peroxidase. This was accompanied by a corresponding reduction in serum levels of malondialdehyde (MDA), a prime indicator of free-radical damage and a known health risk factor.

These studies illustrate FreeLife’s ongoing commitment to lead the nutrition industry in clinical research, product efficacy, and evidence-based product formulation.

Drink GoChi, and you’ll always be a winner!

REFERENCES:

“Medline Plus: Nutrition and athletic performance.” U.S. National Library of Medicine and National Institutes of Health. Bethesda, MD. Retrieved July 3, 2008.

American Academy of Sleep Medicine (2008, June 10). Extra Sleep Improves Athletic Performance. ScienceDaily. Retrieved July 3, 2008.

Amagase H, Nance DM. A Randomized, Double-Blind, Placebo-Controlled, Clinical Study of the General Effects of a Standardized Lycium barbarum (Goji) Juice, GoChi™. J Altern Complement Med. 2008; 14(4), pp. 403-412. Abstract available on PubMed at www.pubmed.gov (PMID: 18447631)

Click here for alternative of natural nutritional food that will increase your energy, stamina and athletic performance

Click here for Goji berry opportunities

Click the flag for translation  

A randomized, double-blind, placebo-controlled, clinical study of the general effects of a standardized Lycium barbarum (Goji) Juice, GoChi.

1: J Altern Complement Med. 2008 May;14(4):403-12.

A randomized, double-blind, placebo-controlled, clinical study of the general effects of a standardized Lycium barbarum (Goji) Juice, GoChi.
Amagase H, Nance DM.

FreeLife International, LLC, Phoenix, AZ 85040, USA. hamagase@freelife.com

BACKGROUND: This randomized, double-blind, placebo-controlled clinical trial is the first study reported from outside China that has examined the general effects of the orally consumed goji berry, Lycium barbarum, as a standardized juice (GoChi; FreeLife International LLC, Phoenix, AZ) to healthy adults for 14 days. METHODS: Based upon the medicinal properties of Lycium barbarum in traditional Asian medicine, we examined by questionnaire subjective ratings (0-5) of general feelings of well-being, neurologic/psychologic traits, gastrointestinal, musculoskeletal, and cardiovascular complaints as well as any adverse effects. Also, measures of body weight, body-mass index, blood pressure, pulse rate, and visual acuity were assessed before and after consuming 120 mL of GoChi/day or placebo control solution. Data were statistically analyzed for changes between day 1 and day 15. RESULTS: Significant differences between day 1 and day 15 were found in the GoChi group (N = 16) in increased ratings for energy level, athletic performance, quality of sleep, ease of awakening, ability to focus on activities, mental acuity, calmness, and feelings of health, contentment, and happiness. GoChi also significantly reduced fatigue and stress, and improved regularity of gastrointestinal function. In contrast, the placebo group (N = 18) showed only two significant changes (heartburn and happiness). No significant changes in musculoskeletal or cardiovascular complaints were observed in either group. All parametric data (body weight, etc.) were not significantly different between groups or between day 1 and day 15 for either group. CONCLUSIONS: These results clearly indicate that daily consumption of GoChi for 14 days increases subjective feelings of general well-being, and improves neurologic/psychologic performance and gastrointestinal functions. The data strongly suggest that further research is indicated to confirm and extend knowledge of the potential effects of Lycium barbarum upon human health.

PMID: 18447631 [PubMed - indexed for MEDLINE]

http://www.ncbi.nlm.nih.gov/pubmed/18447631?ordinalpos=1&itool=EntrezSystem2.PEntrez.Pubmed.Pubmed_ResultsPanel.Pubmed_DefaultReportPanel.Pubmed_RVDocSum

More Energetic

Beating Cellulite: The new Diet

Harper Bazaar September 2005

On the Case

(I) am meant to be munching on Himalayan Goji Berries. Dr. Murad considers them to be the most nutritionally dense food on the planet. With almost 500 times more vitamin C than oranges, 18 types of amino acids, 21 trace elements and three B Vitamins, he say they’re excellent for cellulite elimination!

Himalayan Goji - A Miraculous Wonder Goji Berry?

By Irwan Lee

What is the fuss about Goji? Why do people all over the world suddenly talks about Goji? Why do Hollywood celebrities like Ben Kingsley, Anthony Michael Hall, Madonna, Paula Abdul, Mischa Barton and Elizabeth Hurley and athletes like Mike De-Laval (Weight Lifter Champion), Jon Mark Owings (Professional Baseball Players), David Rodriguez (Boxing Champ) and Heidi Koster (Ms. Fitness Australia) to name a few, raved on Goji Benefits?

In 2005, the Los Angeles Times raved about “Tibetan and Chinese legends tell of people who live century-long lives while retaining the strength and beauty of youth - thanks to Lycium (goji).”

Woman’s weekly - “Chinese miracle berries that keep woman young!”

The Today Show - “Goji … Packed with antioxidants.”

In 2006 Time magazine - “This years’ breakout (super fruit) was the Himalayan goji berry, said to be a source of energy and longevity.”

New Woman Magazine - “The latest super fruit to take Hollywood by storm is the Himalayan Goji berry.”

BBC News Magazine - “Celebrities have been singing the praises of Goji.”

In 2007 the news breaking was even better as the highest-rated talk show in television history - The Oprah Winfrey Show - make an unsolicited, unpaid endorsement by a leading Medical Doctor - Dr. Mehmet Oz, (author of the bestselling “YOU: The Owners Manual”, and Vice Chairman of Surgery at Columbia University) - which carries considerable weight. Nobody is going to risk his/her credibility on National TV by endorsing something he/she doesn’t believe in. He recommended Goji to Chicago Bulls leading scorer Ben Gordon to maintain high energy levels and not to crash after working out. Dr. Oz said: “Goji - a bright colored fruits - grow in the Himalayas are the most potent antioxidant fruit that we ever know.”

So what is Goji berry? Are they a miracle “super fruit,” or just another product of hype machine? Let’s study it more carefully.

Read more

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